blueprint media

Month: November, 2014

Smoking Gun

Forty years ago, 45 per cent of British adults smoked: 52 per cent of men and 41 per cent of women.

Last year, 2013, this had fallen to 18.7 per cent – 21.1 per cent of men and 16.5 per cent of women.

Source: James Meikle, Guardian, 7 October 2014.
blueprint brief – 28th November 2014


Shouldering Blame

The sad death of a 60 year old man yesterday on the hard shoulder of the M74 – he was changing a wheel of his car – points up reports that deaths on the hard shoulder of motorways occurs within 30 minutes of stopping there.

It is said also that the hard shoulder is where a significant proportion of motorway deaths occur.

Source: and Internet.
blueprint brief – 19th November 2014

Drum Duo

As the 600th anniversary of the famous Battle of Agincourt looms – it’s on 25th October 2015 – one descendant of a great many participants on both the British and French sides, Sir Ranulph Fiennes, has written a book full of fascinating period detail.

To take but one example: drummers, known as “knackerers” in the British Army wore two small drums slung low over their crotch “and this is thought to be why in slang language, testicles have been called knackers ever since”.

Source: Agincourt: My Family, The Battle and the Fight for France, by Ranulph Fiennes, Hodder & Stoughton, 2014.
Blueprint brief – 12th November 2014

Charlie is my Darlin’

Scotland has the highest rate, per capita, of cocaine use in the world, according to the United Nation’s World Drug Report 2014.

Source: James Montague, New York Times, 5 November 2014
Blueprint brief – 5th November 2014