blueprint media

Calorie Counting

Research suggests that an average person needs to eat 2.446 kCal a day to maintain current weight doing minimal exercise.

According to physiological tests conducted by the National Diet and Nutrition Survey, however, our average daily energy expenditure is 2,880 kCal.

So why are so many of us putting on weight?


Source: Behavioural Insights Team, from Barometer, The Spectator, 13 August 2016.

blueprint brief – 31st August 2016


Leave clean, run fastest

Of the 30 fastest ever 100 metre times, nine – including three top three – have been run by the reigning and three-time Olympic Champion, Usain Bolt.

The other 21 were by athletes who at some point in their careers have tested positive for doping. 

SourceThe Independent, 16th August 2016.

The remains of the day

“It is possible to cremate someone in the United States today, ‘without ever speaking to, much less seeing a human being’.

You can arrange it online, pay by credit card, order the body to be picked up, and have the ashes FedExed.”

Source: Review in the Times Literary Supplement by Thomas Meaney of The Work of the Dead: A cultural history of mortal remains by Thomas Laquer.

Courtesy Cars

A survey of 1,000 British drivers has found that van drivers, along with drivers of high performance and sports cars, scored lowest, 3 per cent, for perceived courtesy.

It found also that 65 per cent of drivers questioned said they would be less inclined to do business with companies whose drivers behaved unsafely or discourteously on the road.

Source: Fleet World, July 2016

blueprint brief – 29th July 2016

Energy Equations

“The UK’s current ‘industrial strategy’ for energy – to subsidise offshore wind, solar, biomass and nuclear – is responsible for the fact that domestic electricity prices are the seventh highest of the 29 countries that are members of the International Energy Agency, 21 per cent above the median, while our industrial energy prices are fourth highest and 43 per cent above the median.”

Source: Matt Ridley, The Times, 18 July 2016.

blueprint brief – 22nd July 2016

Catty Behaviour

A cat behaviour specialist at Bristol University has called for cats to be bred to have their hunting instinct eliminated.

A survey last year of 949 cats by the Mammal Society suggested that Britain’s 9 million cats kill 275 million animals each year, including 200 million mammals, 55 million birds and 10 million reptiles/amphibians.

Source: Spectator, Barometer, 18 June 2016.

blueprint brief – 30th June 2016

Get in my girl!

Women’s football is increasingly making an impact in the media. This is not a new phenomenon.

On Boxing Day 1920 a crowd of 53,000 at Goodison Park, Liverpool, watched a game involving two women’s teams.

Reportedly between 10-15,000 people were turned away due to a lack of capacity.

In the following year the Football Association banned all women’s teams from playing their games at FA-affiliated football grounds.

The ban was not lifted until 1969.

blueprint brief – 1st June 2016 

Source: Wikipedia

Royal Flush

HM the Queen is one of 527,000 Britons over the age of 90.

When she came to the throne in 1952 there were 300 Britons aged over 100.

There are now 14,500.

SourceThe Spectator, Barometer, 23 April 2016.

blueprint brief – 6th May 2016

Our Beautiful Laundrettes

There were an estimated 12,500 laundrettes on Britain’s high streets and back streets in the 1980s.

Today, it is reported, there are no more than 3,000.

Source: Sunday Mirror, 3 April 2016.

blueprint brief – 21st April 2016.

Viking Velux

English is an amalgam of many languages.

The English word “window”, unlike the French “fenetre” and the German “fenster” derives from the Vikings.

Viking houses had tiny apertures from which inhabitants could look out to gauge the ferocity of the wind and weather;

thus the “wind-eye” or “window”.

Source: BBC Radio 4, Word of Mouth, Tuesday 5th April 2016.

blueprint brief – 13th April 2016